Bakcell Smartphones Promotion

Packaging Design and Communication Campaign
In 2014 Bakcell launched two smartphones under its mother brand:
  • Ilk — a smartphone with basic features, very affordable and targeted at first-time smartphone users;
  • Alov — a more stylish and premium-looking smartphone with a beautiful design and more powerful features. It was targeted at people who value the way things look.
We created two separate communications, each based on an insight relevant to its specific target audience. As a result, the commercials became very popular and created a great boost for the smartphones’ sales.
Our design team also implemented the packaging for both phones.