The Impatient Ones

Bakcell Sür@ — Fastest Mobile Internet in Azerbaijan
In 2016 Bakcell Sür@ was endorsed as the fastest mobile internet in Azerbaijan by Ookla SpeedTest web service. In order to publicize it, McCann Baku committed to create a concept that would convey this fact in the most creative way. According to the concept we developed and called “The Impatient Ones,” Bakcell Sür@ mobile internet users are spoiled by the high-speed internet to the degree when they refuse to wait for anything else.
Based on this concept, three TV commercials were produced, one of them is an image film, while the other two were dedicated to new Bakcell Data offers.
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