Endless energy inside of you

Burn provides energy to people who get tired from daily activities, thus, making them take their next steps easily. Work, gym, then a party with friends, travel and so on. We created an integrated campaign for the launch of this idea. The main concept was built around a hashtag #siradanevar (#whatsnext). Participants had to upload selfies of their daily activities and the most popular ones got free tickets to a White Party. The activity was supported by TV and PR in digital.

The party itself featured innovative digital activities, like “instaprint”, when pictures posted by users during the party with #siradanevar hashtag were immediately printed out and placed on the wall, where everyone could find his own photo.